"Don’t leave home without it." Starting in 1975, that line became synonymous with American Express Traveler’s Cheques. For a quarter of a century, American Express’s ads featured Oscar-winning Karl Malden iterating that phrase. Malden acted in several memorable films, such as "A Streetcar Named Desire," "On the Waterfront," and "Patton." However, Malden became most famous for his portrayal of the down-to-earth police officer Mike Stone in the TV series "The Streets of San Francisco." In the American Express ads, Malden wore the familiar hat and overcoat from the television show, adding authority to the commercial’s message.
From paper to platinum
Today, American Express offers a variety of financial products to its customers, such as the american express card. In fact, 2008 marks the 50th anniversary of the American Express card. American Express launched the card in 1958, in the United States and Canada. Interestingly, the card consisted of purple paper! By the end of the year, half a million customers, including President Dwight D. Eisenhower and Elvis Presley, held american express credit cards. In addition, roughly 30,000 establishments around the world accepted the card.
The following year, American Express changed the medium of its American Express card, from paper to plastic. This was to increase the durability of the card, and to process transactions faster at the point-of-sale.
While the first paper and plastic American Express cards were on purple paper, the company continued to add a variety cards named after colors, metals, and even a hotel. In 1966, American Express introduced its Gold Card. Then in 1984, the company introduced the american express platinum card. In 1999, American Express introduced new cards.
In 2007, American Express experienced tremendous success, though the U.S. economy was weakening. That year, the spending of American Express cardmembers reached a record $647 billion. Furthermore, American Express also won the yearly J.D. Power and Associates Award for the best customer satisfaction among U.S. credit card companies.
Benefits of Blue Cards
Each of American Express’s credit cards provides an array of features and benefits, to its users. For example, many American Express cards, such as the american express blue card can offer the following benefits:
· Express approval in minutes
· No annual fee
· Low introductory APR
· Low balance Transfer APR
· Low fixed APR on balance transfers for the life of the balance
· Flexible payments over time
· Enrollment in Membership Rewards Express program
In the Membership Rewards program, with every dollar that you spend using the american express blue card, you earn reward points. You can redeem these points for various goods and services. These include entertainment, retail merchandise, and travel. These are leading companies with which you are already familiar.
Benefits of Platinum Cards
Another American Express card you may consider is the American Express Platinum card. This card also offers a variety of benefits, including:
· No pre-set limit on spending
· Exclusive amenities at boutique, luxury, and resort hotels
· Platinum Travel Service
· Airport Club Access
· Platinum Card Concierge Service
· Membership Rewards First program
The American Express Platinum Card remains one of the most outstanding credit cards available. Whether you use it for dining out with friends or family members, or a vacation to an exotic location, this card will provide you with the resources and convenience that you need and deserve.
You should keep in mind that the Platinum Card from American Card is technically a charge card, rather than a credit card. Thus, you must pay your bill in full, each month. Although there is no pre-set spending limit, American Express approves your purchased, based on various factors. This card has an annual fee of $450, which provides you with an array of benefits and privileges whose value can be quite extraordinary.
Benefits of Starwood Preferred Guest Cards
The Starwood Preferred Guest is another card from American Express. Benefits of the starwood american express card include:
- No blackout dates.
- Earn free nights at more than 800 participating hotels and resorts in almost 100 nations.
- Earn 10,000 Starpoints by simply making your first purchase.
- Earn one Starpoint for each dollar of qualified spending.
- Earn double Starpoints on stays and purchases made at selected Starwood retail outlets.
- Transfer Starpoints to more than 30 major airlines.
This card also provides convenient terms and fees. There is no annual fee for the first year. Furthermore, the introductory APR is only 2.90%, for 6 months. The American Express Starpoint card also provides two payment options. You may pay in full, or over time.
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